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Case Study
Concept showcase · Not a client projectClare Studio｜Interior Design Brand Website Concept
A multi-page interior design website, from portfolio storytelling and service process to ongoing content
概念展示Next.jsRWD室內設計作品集網站
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Industry
Interior Design Brand Website Concept
Project Type
Multi-page Interior Design Portfolio Website
Tech Stack
Next.jsReactRWD
Scope of Work
Brand content strategyVisual designInformation architectureNext.js front-end developmentResponsive designInteraction and motion design
Screens
Screens from the live site
DesktopClare Studio concept hero with the standing disclosure bar, brand statement, and full-bleed interior photography (On-screen names, figures, and copy are placeholder data.) 
DesktopPortfolio section with residential and commercial filtering, project cards, and links into each case page (On-screen names, figures, and copy are placeholder data.) 
MobileMobile hero and navigation: the disclosure bar, brand statement, and consultation entry point (On-screen names, figures, and copy are placeholder data.)
Overview
Overview
Clare Studio is an interior design brand website concept created by SimpleCreative. It uses a fictional brand to demonstrate how a home page, portfolio, case pages, service process, about page, articles, and contact page combine into a design practice website that can be maintained over years. The brand, projects, floor areas, schedules, locations, and contact details are concept settings, not any real studio’s information.
Paper-toned neutrals, low-saturation wood, and Mincho headings set a quiet, considered tone. No client-supplied assets appear anywhere: all 51 photographs come from the Pexels free commercial library and are recorded individually. Every consultation entry first explains that this is a website-production showcase, then leads to SimpleCreative’s official LINE channel.
Challenge
The Challenge
Making a brand with no track record still read as credible
Interior design persuades almost entirely through built work. With no real projects available, this concept had to demonstrate credibility through content structure, narrative, and layout discipline instead.
Turning 24 sample projects into a browsable rhythm
A large portfolio easily collapses into an undifferentiated wall of thumbnails. Filtering, a horizontal works rail, load-more paging, and chaptered case pages were needed to carry a visitor to the last project.
Drawing a clear line between showcase and misrepresentation
The more convincing a concept site is, the more easily it is mistaken for a real practice. The disclosure had to be permanent and unambiguous without breaking the visual quality or reading rhythm.
Solution
The Solution
A paper-toned visual language for a design brand
An off-white ground, Mincho headings, hairline rules, and generous whitespace form the base; motion stays slow and restrained, and honours prefers-reduced-motion throughout.
Three reading densities for one portfolio
A scroll-driven horizontal rail for scanning on the home page, a filterable grid for choosing on the portfolio page, and a case page that tells one project fully through specs, chapters, materials, and a gallery.
Concept disclosure designed in, not bolted on
A permanent dark bar sits above the navigation and shifts the whole layout by its measured height; listings and case pages carry fictional-content notes, the about page counts the demonstration itself rather than achievements, and the footer states who made the site and why.
A consultation dialog behind every action
Navigation, CTA bands, the service page, case pages, the footer, and the contact form all open the same dialog. It explains that this is a SimpleCreative showcase before offering a free consultation via LINE, and appears once on its own after 45 seconds of dwell time.
Highlights
Highlights
Full-bleed hero and brand statement
Three interior photographs cross-fade slowly behind a vertical statement and a summary of services.
Filterable portfolio and horizontal works rail
Residential and commercial filtering, load-more paging, and a scroll-driven rail give three ways to browse the work.
Chaptered case pages
A spec table, overview, five to six narrative chapters, key materials, and a gallery show how completely a single project can be told.
Service process, about, and ongoing content
A five-stage process, brand philosophy, an articles section, and a news list demonstrate a long-term content structure.
SimpleCreative consultation dialog and dwell trigger
Every call to action opens the same dialog, which also appears once on its own after 45 seconds — never more than once per visit.
Concept disclosure and asset provenance
A standing notice, fictional-content statements, noindex and robots disallow, plus a per-file licence record for all 51 photographs.
Outcome
What the showcase demonstrates
- An interior design brand website concept formally collected in the SimpleCreative portfolio
- A complete portfolio-site structure spanning home, portfolio, case pages, service process, about, and content sections
- Permanent disclosure, fictional-content notes, and asset licensing records that keep the showcase distinct from a real practice
This is a SimpleCreative concept showcase for the visual, content, and consultation planning of an interior design brand website. It does not represent a real studio or client commission and makes no claims about project volume, conversion, or revenue results.
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